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Wanglaoji, the Origin of Herbal Tea, Made its Appearance at China Trademark Festival Again

2018-09-10 1611 browsing



LI Hong, assistant to General Manager of Guangzhou Pharmaceutical Holdings Limited (GPHL), delivered a speech



Guangzhou Wanglaoji Health Industry Co., Ltd. won the "Significant Contribution Award"

  

 During November 8 to 10, 2014, the 2014 China Trademark Festival (hereinafter referred to as "The Festival") sponsored by China Trademark Association was successfully held in Suzhou City, Jiangsu Province. Wanglaoji, the origin of herbal tea, has been invited to attend China Trademark Festival for three successive years, whose image of "Auspicious Culture" has been deeply rooted in people's hearts.

     

 The Festival gathered over a thousand persons including ZHOU Tienong, Vice Chairman of the 11th National People's Congress Standing Committee, LIU Junchen, Vice Minister of the State Administration for Industry and Commerce (SAIC), LIU Fan, president of China Trademark Association, WIPO officials, leaders of relative ministries and commissions and officials of trademark authorities of some countries and regions, domestic and overseas well-known IPR experts and scholars, and entrepreneurs, etc. Wanglaoji's unique red and green figure has witnessed all important occasions of the Festival. After the meals and the meetings, the scene that every attendee holds a can of Wanglaoji herbal tea had become the highlight of the Festival.

       

 LI Hong, assistant to General Manager of GPHL, delivered the speech titled The Way of the King of Chinese Red - 'Sense' and 'Rule of Law' of Wanglaoji's Legal Rights Protection at the Festival, and profoundly pointed out that Judicial Justice, Legal Rights and Integrity are the necessary premises of guaranteeing the sound development of market-oriented economy, and the important means to realize fair competition in the market. During its participation in market competition, Wanglaoji has always adhered to above principles, built a good image as state-owned enterprise through fair and reasonable behaviors and compliance with laws and regulations, and positively repaid the society and strived to go global. The recognition of Wanglaoji by the Festival is a huge force to drive Wanglaoji to go global and strengthen national brand.

      

 Wanglaoji herbal tea has inherited and carried forward Chinese nation's concept of Chinese medicine health care and health preserving culture. Through scientific and technological innovation and by combining the world trend, it has been transformed from a kind of medicine into a kind of beverage, and developed into a plant beverage suitable for modern people's life. In the process of developing auspicious culture, Wanglaoji has never stopped its steps to repay society or lost enthusiastic in public matter, successfully inherited Wanglaoji's long-term spirits of "Benefiting the People & Aiding the World" with a history of over 180 years. In 2012, it set up the charity fund of RMB182.8 million to give back to society; in April, 2013, it announced to contribute RMB300million to support the "blood-making" of Ya'an's post-disaster reconstruction and by now, the reconstruction has completed and started trial production; in 2014, it initiated "Wanglaoji Four-Season Rainbow Public Warfare Action", involving the form of fellowship, "Rainbow Summer Job Worker" and Tiny-wish, etc. As a kind of materialized carrier of philanthropic culture spirit, Wanglaoji herbal tea will become the representative of brand culture of Chinese herbal teas going global.

        

 Wanglaoji brand is a valuable intangible asset inherited from the history, and it has never neglected the protection of its brand. From resolute protection of the right to use Wanglaoji trademark to a series of brand offensive and defensive battles focusing on the trademark of Wanglaoji nowadays, and then to the defense war for positively protecting Wanglaoji people's personal safety, all of which are for protecting Wanglaoji brand against illegal aggression and maintaining Wanglaoji's pure brand image of "Benefiting the People & Aiding the World", "Auspicious Culture" and "Public Benefit".

       

 During the Festival, Guangzhou Wanglaoji Health Industry Co., Ltd. won the "Significant Contribution Award" and "Contribution Award for Supporting 2014 China Trademark Festival". At the same time, the attendees showed their keen interests to the classic cases of disputes between Wanglaoji and Jiaduobao, including Chinese Red - The Offensive and Defensive Battles of China's First Brand, and Chinese Intellectual Property News, on which published the Startling Disputes in Advertising Slogan between Wanglaoji and Jiaduobao, and rushed for read, all expressing their will of reading them carefully, with the purpose of knowing about the truth of the offensive and defensive battles of Wanglaoji, the China's first brand.



Guangzhou Wanglaoji Health Industry Co., Ltd. won "Significant Contribution Award"



Over 200 persons attended "Forum on Trademark Protection Practice" sponsored by Guangzhou Wanglaoji Health Industry Co., Ltd.



At the Forum, Chinese Red is a big hit, which attracted participants' rushing to read.