On July 3rd (Moscow time), supported by the State Council Information Office, the opening ceremony of “2017 Experiencing China•Guangdong Cultural Show in Europe and the Belt and Road Chinese (Guangdong) Brand World Tour” jointly organized by the Chinese Embassy to Russia and the Information Office of the Guangdong Provincial Government was held in Moscow, Russia. Mr. Guo Weimin, deputy director of the State Council Information Office, Mr. Shen Haixiong, member of the Standing Committee of the Guangdong Provincial Party Committee and Director of the Publicity Department, and Mr. Zhang Zhonghua, the Cultural Counselor of the Chinese Embassy to Russia, attended the opening ceremony.
Grasping the Opportunity of Cultural Exchange between China and Russia, Wang Laoji Exported Lingnan Culture to Russia
The "Experiencing China and Guangdong Cultural Show in Europe" campaign was held to support the major diplomatic activities and implement the central government's advocacy to further help the Chinese culture go global, promoting the recognition of Guangdong culture in the world and accelerating cultural exchanges.
The campaign will be held in Russia, Germany and Belgium in turn. Through the book and photo exhibitions, corporate innovation exhibitions, sculpture exhibitions and oil painting exhibitions, we will show the local people the great achievements in Guangdong’s economic and social development since the reform and opening up of China and strive to tell the story the story of China and Guangdong, further boosting Guangdong's cultural and economic exchanges and cooperation with foreign countries.
After the opening ceremony, the audience walked into the exhibition hall of the Chinese Cultural Center in Moscow to see the innovative products of Guangdong enterprises. The UAVs, smart home appliances, cultural ceramics, herbal teas and the wheat straw paintings, intangible cultural heritage of Chaoshan Region and other products with Guangdong characteristics impressed the audience, significantly highlighting Guangdong's innovative culture and showing the powerful strength of “Guangdong Intelligent Manufacturing”.
"Wang Laoji herbal tea, Chinese cola." The striking red cans of Wang Laoji herbal tea showcased in rows attracted the audience’s interest to ask for details, showing the unique charm of Lingnan traditional medicine culture.
Mr. Shen Haixiong, member of the Standing Committee of the Guangdong Provincial Party Committee and Director of the Publicity Department paid a visit to the booth of GPC
Mr. Shen Haixiong, member of the Standing Committee of the Guangdong Provincial Party Committee and Director of the Publicity Department asked about the recent development of Wang Laoji Herbal Tea at the first time on the spot, and learned about the latest editions of "GPC Story" and "GPC Culture" published by GPC, who encouraged Wang Laoji and GPC to seize the opportunity of the World Cup in Russia next year, continue to spread the story of Lingnan Chinese medicine in the world and promote the healthy concept of herbal tea and “fashionable Chinese medicine”.
Mr. Shen Haixiong, member of the Standing Committee of the Guangdong Provincial Party Committee and Director of the Publicity Department asked about the development of Wang Laoji Herbal Tea
Daring to be the first in the world, century-old Wang LaoJi going global with Guangzhou culture
Since ancient times, Guangzhou has always been known in the world for its innovative spirit of “Daring to be the first”.
As early as the 17th century, the City of Rams (Guangzhou) has begun to embrace the world and opened the famous Guangzhou Thirteen Factories as a window for China to connect with foreign countries. Thanks to this, in 1828, Wang Laoji opened the first “Wang Laoji Herbal Tea Shop” in the thriving Guangzhou Thirteen Factories, which was well received by the public and was praised as “The Herbal Tea King”. Since then, Guangzhou and Wang Laoji herbal tea have been well known together by the world.
After 189 years, Wang Laoji continued to work together with Guangzhou to move toward globalization.
In addition, the 2017 Fortune Global Forum Chicago Roadshow, Chinese Herbal Tea Culture and Wang Laoji American Market Exchange Conference were successfully held on June 8th in Chicago, USA, at which Mr. Weng Shaoquan, General Manager of Guangzhou Wanglaoji GreatHealth Industry Company Limited introduced Wang Laoji's herbal tea culture and international strategy.
“In the international market, Wang Laoji will be committed to be the demand-oriented mid-to-high-end health beverage brand, which will build a long-lasting core competitiveness, making Wang Laoji the most popular health drink worldwide.” At present, Wang Laoji has already registered product sales and trademarks in 60 countries and regions around the world. In the future, Wang Laoji will accelerate its pace of internationalization.
In its first leg in Russia, Wang Laoji also sent a warm invitation to the neighboring country with Guangzhou: The 2017 Fortune Forum will be held in Guangzhou in December, when Guangzhou will once again receive worldwide attentions. Wang Laoji is the official herbal tea designated by the forum. Wang Laoji sincerely invites friends from all walks of life in Russia to visit the City of Rams (Guangzhou) to explore the charm of Lingnan culture.
Mr. Zhang Zhonghua, director of the Moscow Chinese Cultural Center, signed a cooperation agreement with Mr. Deng Hong, deputy director of the Information Office of the Guangdong Provincial People's Government.
Following the first leg in Russia, the 2017 “Experiencing China•Guangdong Cultural Show in Europe” will be launched in Germany and Belgium.
Wang Laoji is convinced that with the further implementation of the national “The Belt and Road” strategy, Guangzhou will be further opened up, and Wang Laoji will also be known on more international stages and become a world-class health drink that makes Lingnan people and even the nation proud.
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